WRCCA Announces the 2025 Distinguished Service Award Recipient

The Western Region Certified Crop Adviser program is proud to announce the recipient of the 2025 Distinguished Service Award. This award acknowledges a retired Certified Crop Adviser (CCA) who has dedicated their career and volunteer time to the CCA program and agriculture industry.

WRCCA is excited to announce the 2025 Distinguished Service Award recipient is Fred Strauss.

Fred Strauss began his career as a Pest Control Adviser and was an active member of the California Association of Pest Control Advisers (CAPCA).  He was recognized as CAPCA Member of the Year in 1991 for the time and effort he generously gave to the organization. When the Certified Crop Adviser organization was established in 1992, he was among the first to get certified. He was later asked to serve on the CCA Board, holding various positions including Chairman. For many years, Strauss spearheaded the marketing efforts of the Western Region CCA program, manning booths and prioritizing the growth of the organization. He eventually began working with Western Farm Service, which is now known as Nutrien. After managing for thirty years, he retired in 2016. After retiring, he remained engaged in the industry, volunteering with the International Certified Crop Adviser board. Adviser Strauss is well-known in the industry for his kind demeanor, passion for the CCA program, and ability to have an engaging conversation with each person he interacts with.

“In California, the role of a CCA and the different crops that are grown here is vital.” – Fred Strauss

When asked how the industry has evolved or changed over the years, Fred shared that he’s seen specialization come about. He noted, “A CCA is a specialist in four basic areas: nutrition, water, crop production, and pest management. There are people that spend their whole day managing water.” Fred commented, “In California, the role of a CCA and the different crops that are grown here is vital.”

WRCCA is proud to honor Fred Strauss, and we congratulate him on his achievement of the Distinguished Service Award!

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The WRCCA program is committed to refining the knowledge and skill of those making decisions in the field. CCAs work with producers to help make economically and environmentally sound decisions. This counsel is the result of knowledge and perspective gained through requirements to become a CCA. CCA’s play a vital role working with producers to ensure sustainability and long-term success.

For more information, visit wrcca.org.

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